3ina cosmetics 

The concept took two years to develop and was formulated by Pablo Rivera and Mark Eve, when they noticed a trend in consumers wanting “an experience away from traditional retail formats. This new project offers a different approach to beauty-producing products with a quick turnaround, making it easily accessible to consumers.

Highlights include the 3ina Pen Eyeliner with up to 12-hour wear, 3ina Longwear Lipstick, 3ina Matte & Smooth Primer, 3ina Eyes & Lips Make Up Remover and a collection of nail polishes.