collection, Star look, style

Sarah Jessica wears Jordache

The new collaboration…an iconic celebrity for an iconic brand 

Parker follows in the footsteps of other Jordache celebrity models such as Heidi Klum and Elizabeth Hurley. Founded in 1978 and known for its tight, sexy, fashion-forward jeans, Jordache will tap into its popular styles from the late Seventies and Eighties, including the original high-rise, straight-leg silhouettes, rigid denim, classic back pocket embroidery designs and Jordache horse head logo stitched on the coin pocket. There will also be new styles in four-way stretch fabrics and classic washes including dark, deep indigo and acid-washed. The prices range from $89 to $149. The brand also will offer one-of-a-kind pieces handcrafted from vintage Jordache jeans and restyled by a local artisan. These pieces, which also include a leather jacket, will retail from $300 to $500. The women’s fall collection retails from $16.44, and is offered in the U.S. and Canada, and on walmart.com in mid-July.

Read more on http://wwd.com/fashion-news/denim/sarah-jessica-parker-jordache-jeans-10146388/

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