Beauty, collection, Color, FW 16-17, next best thing

It’s in your eyes

There are a variety of Benefit-s in the mascara world..

Our valuable products to always look our best. The roller lash is fantastic for pretty and curly eyelashes and the They’re Real! has been our N0.1 choice.

Roller Lash

The fabulous roller lash is the “new kid in the block” in the Benefit products. If you’re fed up of your eyelash curlers, or scared of getting your eye lids caught in them, then this is new mascara is the perfect solution for you. It has a 30 degree curve, so you can curl your lashes in just a couple of swoops.

They’re Real!

Our old and beloved friend is all about volume, texture and length. This exclusive brush is designed to maximize the length of your lashes in two ways: by staggering the bristles so that they can grab your lashes from the root, and by using a custom-domed tip lift to define and curl even the tiniest little lashes.


Beauty, collection, Color, next best thing, trends

Innovative makeup concept

3ina cosmetics 


The concept took two years to develop and was formulated by Pablo Rivera and Mark Eve, when they noticed a trend in consumers wanting “an experience away from traditional retail formats. This new project offers a different approach to beauty-producing products with a quick turnaround, making it easily accessible to consumers.


Highlights include the 3ina Pen Eyeliner with up to 12-hour wear, 3ina Longwear Lipstick, 3ina Matte & Smooth Primer, 3ina Eyes & Lips Make Up Remover and a collection of nail polishes.


Budge-Proof mascara #4

Eyes to fall in love with

A nice once-over with a body or face scrub can take us to our relaxing happy place at the end of the day. But the one ritual we don’t love? Scrubbing our eyes, while trying to remove every last bit of mascara. Not only is it annoying and irritating, all that wear and tear can really do a number on the health of our lashes. Still, we continue to swipe on mascara day after day in the quest for longer lashes. That’s where these tube-technology formulas come in.

Blinc Mascara ($26)

Hailed as the original tube technology mascara, Blinc‘s bestselling version now comes in six shades that include black and brown, along with dark blue, purple, and green. This clump-free mascara is a must for natural-looking lashes.

Becca The Ultimate Mascara ($24)

This mascara is infused with vitamin E, honeysuckle extract, and green tea extract to condition your lashes and leave them plump and glossy.

Kevyn Aucoin The Mascara Volume Mascara ($28)

If you’re after volume, your best tubing mascara bet is this one from esteemed celebrity makeup artist Kevyn Aucoin.

Too Faced Lash Injection ($21)

The fat brush on this mascara helps your lashes reach their full and flirty potential—minus the annoying cleanup at the end of the day. Plus, the inky formula contains vitamin E, which helps keep your lashes in tip-top condition.

L’Oreal Paris Double Extend Lash Extension Effect Mascara ($10)

Long, fluttery lashes are just a few swipes away, thanks to this mascara. Step one is designed to nourish your lashes; step two adds enviable length that won’t flake off during the day.

Cargo Better Than Waterproof Mascara ($20)

Raccoon eyes are a thing of the past with this water-resistant mascara. When you’re ready to remove, just a splash of warm water and gentle pressure will do the trick.

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