The new collaboration…an iconic celebrity for an iconic brand
NEW YORK, NY – MAY 08: Sarah Jessica Parker behind the scenes for her Jordache capaign shoot at Pier 59 on May 8, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images)
Parker follows in the footsteps of other Jordache celebrity models such as Heidi Klum and Elizabeth Hurley. Founded in 1978 and known for its tight, sexy, fashion-forward jeans, Jordache will tap into its popular styles from the late Seventies and Eighties, including the original high-rise, straight-leg silhouettes, rigid denim, classic back pocket embroidery designs and Jordache horse head logo stitched on the coin pocket. There will also be new styles in four-way stretch fabrics and classic washes including dark, deep indigo and acid-washed. The prices range from $89 to $149. The brand also will offer one-of-a-kind pieces handcrafted from vintage Jordache jeans and restyled by a local artisan. These pieces, which also include a leather jacket, will retail from $300 to $500. The women’s fall collection retails from $16.44, and is offered in the U.S. and Canada, and on walmart.com in mid-July.
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