design, style

Victoria’s store in London


Fashion stories from Victoria Beckam

“I don’t want people to be scared to come inside,” said Victoria Beckham, as the hefty concrete door, with its elongated panels, slid open to reveal her first store. This is the former Spice Girl’s first official store. It spans three floors and 6,040 square feet. It’s a classy and minimalistic store, in which you won’t find cash registers, because Victoria dislikes them, instead you can pay with your i-pad. This lady breathes style and that’s is exactly what she wanted to say with this store.  The designer has nurtured every piece of walnut wood, green glass and even the diagonal-grid ceiling that gives the interior a monumental look in terms of space but warmth from its materials.