Stylish, creamy, covering and easy to use products
700 different make- up products will arrive fall this year to H&M stores worldwide. The new collection will replace all existing H&M beauty products. H&M currently focuses on affordable clothes for men and women with collections coming and going at record speed to keep shoppers entertained and always wanting.
H&M’s beauty product will have two subcategories: a premium line and an Ecocert-approved sustainable products.
The beautifully packaged range, which will be stocked in 900 stores worldwide and online, promises to include beauty bag must-haves such as pillar box red lipstick, black kohl eyeliner and a skin-flattering bronzer, as well as playful nail colours.