An interesting fashion wedding or not?

A few weeks ago a company called Joint stumbled upon the word-play of “Nike Air” and “Airline“, it seemed obvious to them to just mock up some designs to see how a collaboration like this would look.  It’s fascinating to see how corporate colours and logos get recalled even if you see them on totally different products. The designer Marco Lemcke  noticed this “I noticed that after an initial layout and I just went for it and mocked up one by one and it somehow evolved from there”. Do you like it or not? Maybe this idea, will indeed conquer the sport style world.